![]() ![]() Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. All time frames are recorded globally, meaning you should be able to publish with the times provided in any timezone and see positive engagement results. However, the best way to learn how to identify your best times to post globally across each network is to start a free trial of Sprout Social and test our ViralPost® feature with your profiles.ĭisclaimer: Data from Sprout Social include users from various plan types, industries and locations. Use the data from this article to help inform your publishing calendar. We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s more than 34,000 customers and understand when their content was most and least frequently engaged with, broken out by platform and industry. Where it had once been used solely for brand awareness, now there is an impact of social media on business across several teams: customer experience, sales, product development, content and marketing. Social media has become a much more cross-functional and collaborative channel in the last few years. With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. We’re going to demystify this myth so your social team can plan, prioritize and create a successful social media marketing strategy. Time spent on social networks in China 2012Ĭonsumer behavior on social networks in China 2012Īctive online reach of selected social networks 2017, by countryĬlicking the "more"-link under sponsored ads on Instagram in the U.S.The internet never sleeps so the best time to post on social media seems like it’s at every hour of the day. Weekly social media usage in selected countries 2015, by age Number of users of social networks for professionals in China 2012 Top social media sites in the Nordics 2016 Social media usage activities in Arab countries 2014ĭistribution of Twitter users in Great Britain (GB) 2013-2016, by age group Most popular social media in Arab countries 2014 In 2022, Social networking sites are estimated to reach 3.96 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets. The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. ![]() Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. The United States and China account for the most high-profile social platforms In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. Meta Platforms owns four of the biggest social media platforms, all with one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. ![]()
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